The attached presentation is an introduction to social media I prepared for York St John University, York’s Business School
 |
Storytelling & Fundraising in a Digital Age
One of the basic fundamentals of good fundraising is the ability to share a story that’s full of human interest. It is often the personal stories of people that motivates a donor to give. This is particularly true if the story is told by a real person, the person it is about and not second…
Twitter: Go for quality, not quantity!
One of the commonest mistakes I come across from people who are new to Twitter is of them following as many people as they can. Now don’t get me wrong, it’s not bad to follow people, it’s essential to start your Twtter account going and to engage with the tweeting community. But like most things,…
Client & donor segmentation using Google+
Following a recent webinar led by Jason Falls of Exploring Social Media about the new Google+, I am getting excited at the potential this new app from Google has for segmenting people. As an ex database manager, I know the power of segmentation for charities and businesses in targeting the right people with…
Inspirational painting being auctioned
Paint and wallpaper specialist, Farrow & Ball, have chosen to support Saint Michael’s Hospice, Harrogate in an inspirational way, by commissioning Harrogate artist Kim Coley to create an exclusive, original painting of a Harrogate beauty spot for charity auction in aid of Saint Michael’s…
Why charities should be building their websites with WordPress
For the past four years, I’ve been using WordPress as the basis for building my websites. I was as surprised as others to discover that the world’s best blogging platform can also be used to build very powerful websites and have seen some very impressive examples, such as the venerable Stephen Fry’s own website: http://www.stephenfry.com/…
How to get Twitter to work for you
In my first article on Twitter, I went through what Twitter is and how it can make a real difference, especially to lone workers, like myself. In this second article, I’d like to focus on how to use Twitter, so that you will begin to get the best out of it. However, before I do…
To Tweet or not to Tweet? That is the question!
I wonder if you’re one of the people who keeps hearing about Twitter, but, owing to poor or cynical Press coverage about it, you are unsure if it is a serious contender for marketing and campaigning? It first gained major attention when the aircraft landed in the Hudson River, New York and a passenger on…
Punching above your weight
How to make the most of Social Media French infantry: The last invasion of the British Isles In 1797 the last invasion of Britain took place. 1400 French troops landed near Fishguard in Wales, intent on marching on Bristol and Liverpool. However, their plans were thwarted, partly by drink (the troops discovered a hoard of…
(Good) things take time
So, nearly a year on since setting up the basics of this website, I have finally managed to attend a one day masterclass in the building of WordPress-based websites! After about 7 hours of intense factual input about dashboards, plugins, widgets, meta fields, custom posts, etc, I am finally at the point where I’m –…
